Arena Master didn't start in a boardroom. It started because we needed it.
We run The Capitol Axe Throwing in Brockville, Ontario. We were tired of paper waivers, clipboard sign-ins, and scoring software that looked like it was built in 2009. So we built the platform we wished existed — then opened it up to every venue, league, and organisation that's been solving the same problems the same slow way.
The Capitol was venue #1. Andrew's Pub is venue #2, opening this summer. We look forward to you joining a growing platform across all sports and venues.
Most venues today run on paper, spreadsheets, or scoring software stitched together from three different products. Arena Master is one platform with four layers that talk to each other from the first session to the last.
Configure any scoring zone for any sport — axe targets, dartboards, cornhole boards, archery faces, anything with zones and points. A 4-primitive geometry engine: rings, clusters, rectangles, lines. What players see on the controller matches what's live on the TV.
Bookings, scheduling, capacity, communications, cancellations, promo codes, group rates, lane management. The booking system has handled 45 bookings, 155 guests, and a two-day sellout without a single double-booking. Plus the infrastructure layer — remote-managed lane displays, per-venue settings — that makes multi-venue genuinely operable.
Every player has an Arena Tag — their identity across every sport, every venue, every session, forever. Their stats, badges, history, friends, and chosen character travel with them. Cross-sport, cross-venue, one profile.
Twenty characters. Four rarity tiers. A personal sidekick that travels with every player across every sport. This is what makes players come back. It's the layer most platforms don't have because most platforms don't operate venues.
One integrated platform. Four layers composing into a single experience. No bolt-ons. No multi-vendor stitching. Every layer designed to talk to the others.
When someone plays at an Arena Master venue for the first time, they take two minutes to create their Arena Tag — a free account that follows them across every venue, every sport, every visit. That two minutes includes signing their waiver.
From that point on, checking in is instant. Their history, badges, and stats travel with them. Staff never chases a signature again.
For venue owners: every player on your lane has a signed waiver on file. Architecturally enforced — not a checkbox someone could skip.
For parents: your child's account is managed through yours. You control what they share, who they can connect with, and whether their name appears on public displays.
Every player picks a character. That character is theirs — on the lane TV, on their Sports Card, in their friends' albums, wherever they show up in the platform. As they play, more characters unlock. After every session, there's a chance to discover a new one.
Eight common starters to choose from. Twelve more behind the picker — some rare, some epic, two legendary.
Each character has their own personality, their own home, their own journey from rookie to champion. They grow as the player plays — from "just out of the crate" to "Arena Master Champion" across four distinct phases. The same character. A different scale of recognition.
We launched the character system on May 14, 2026. By the end of that weekend, the customers who'd tried it were already coming back — checking their profiles before they left the venue, telling their friends, returning to the lane every two weeks to discover more characters.
This is what makes a venue more than a venue. It's also why the character system survives sport changes. A player who picks Fox at an axe venue and later visits a cornhole venue brings the same Fox along. Same sidekick. Different game. Their progress, their badges, their roster — all of it travels.
It's a small thing that turns out to be the largest thing.
A universal target builder handles any scored activity with zones — axe throwing, darts, archery, cornhole, and more. A league engine handles team sports, rosters, standings, and brackets. A sport wizard lets you configure anything in between, without touching code.
If people compete at your venue, Arena Master can score it.
Configure any scoring zone with our 4-primitive geometry engine — rings, clusters, rectangles, lines. What players see on the controller matches what's live on the TV. Every venue owns their own configuration.
Every player gets a digital Sports Card — their stats, badges, season record, and chosen character. After a session, they trade cards with their lane-mates in one tap. The people they've met live in their Album. The characters they've earned live on their profile. The social loop and the progression loop both keep them coming back.
Each lane gets its own cinematic TV display — live scoring, "Now Throwing" hero cards, character-specific backgrounds, and a session finale people actually watch. A second screen shows every lane at once, with live standings and a news ticker for big moments. Runs on a Pi. Setup takes 20 minutes. Remote-managed from your admin panel — no developer required, no IT ticket.
Mom and Dad each have their own Arena Tag. Each signed their own waiver. Either can manage the kids' accounts. Neither can lock the other out. Built for real families — including the complicated ones.
Players tap Start My Lane, scan a QR, and their whole group joins from their own phones. Staff sees a clean queue on their tablet, assigns a lane, and taps Start. No PIN entry. No phone swapping. No awkward handoff.
Bookings. Players. Waivers. Achievements. Scoring configurations. Sound effects. Lane displays. Pi management. Timezone settings. All of it in one admin panel — no developer account needed, no IT ticket, no manual ever shipped with your software.
Tag creation and waiver signing happen together in a single two-minute flow. No waiver, no session. Architecturally enforced — not a staff reminder.
Arena Tags are excluded from every staff-facing query in the system. Your team sees names. That's all they need.
Player photos appear only on their private Sports Card. Public lane displays show approved nicknames, badge artwork, and chosen character art. A deliberate choice for child safety and adult privacy alike.
Minor accounts cannot edit their own information. All account changes route through a parent or guardian — rejected server-side even if someone tries to work around the interface. Kids can still pick their own characters and play their own games — gameplay is theirs. Account management is the guardian's.
We completed an OWASP Top 10 security audit in May 2026. Every critical finding was fixed before launch. Session security, authentication, rate limiting, and data exposure were all addressed.
The Pi displays at every lane are remote-managed via a per-venue bearer credential. You can rotate that credential one-click, no downtime, any time. Most venue platforms don't have remote management at all. The ones that do don't rotate credentials. We do both.
Your data stays in Canada. Our servers are hosted with HostPapa in Ottawa. We don't sell data. We don't run ads. We charge venues a subscription. That's the whole business model.
No feature gating. No add-on billing. No developer costs. Ever.
Leagues, rosters, family accounts, registration, scheduling, and parent communication. For youth leagues and school programs of any size.
Everything in Youth Sports, plus full scoring engine, lane displays, venue scoreboard, digital sports cards, and the character system. The complete Arena Master experience.
The full platform for target sport venues — axe throwing, darts, archery, and more. Cinematic displays, real-time scoring, player profiles, booking system, the character system, and the complete social layer.
Annual plan: pay 10 months, get 12. All features included at every tier.
Tell us about your venue. No setup fee. No developer. We will get you up and running quickly!
Email Us to Get On Board